We’ve been busy labelling our new wine releases over the last couple of weekends. We have a very nifty little hand-held machine that helps us, although we stop and check that the levels are correct every dozen bottles or so. Quality control is important!
Here are some pictures of our production line.
I have to say, labelling our own product has made me think twice about every single jar, can and bottle out there that contains food and has to be labeled according to strict rules and regulations. We all want to make our product as appealing as possible too, especially since there seems to be an ever-increasing abundance of varied and interesting products. We’ve tried to do something a little different by adding a ‘neck label’ to all of our wine products. It doubles the time we spend labelling, but we like the effect.
Doing some rough mental arithmetic, let’s say each bottle works out to be around about $1, the label is another $1, then the bottling process (with corks or Stelvin screw caps) around another $1. This doesn’t include any of the vineyard work (cutting out, pruning, tying down, disbudding, spraying, tucking, wire lifting, irrigating, etc!), harvest, winemaking, barrel storing or even the fruit itself. Although there are definitely economies of scale, it makes me wonder how anyway can make a living out of selling wine for $5 a bottle.
Another interesting thing about wine labels is what people choose to put on them. Some bottles just tell you about the vineyard, others the winemaking. Some give a detailed tasting note, others tell a story that may or may not have anything to do with the wine or the winery itself. For instance, I’ve seen labels that give a foreign word that sounds mysterious on the front, with whimsical definition on the back. Something like: “Naruae: A tender breeze nurturing each vine with gentle song”. Each to their own I guess… At least our new ‘Wild’ release means something about how this wine was created (wild ferment). The Tassy Devil on the front might be a bit of a stretch, but we think it looks great!